Here’s the scoop (coffee with chocolate jimmies please in a sugar cone!)… From Toby Herself:
A native of Boston (you knew that from the “jimmies”) who found her way to the South, well to Atlanta, although some people still consider Atlanta part of the South.
Over 15-years experience in marketing. Grew-up in a the marketing research biz, my dad had a data collection company. Hooked on potential of the Internet in ’97. My imagination soared with thoughts on how this media could create old-fashioned, corner-grocer-store relationships and real-time customer service in a world that had forgotten the importance.
My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Good at seeing the big picture with an eye to detail. Always with the customer at the center. Always research-based.
National speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, Olympic Organizing Committee, PRSA, BlogHer, BlogWorld, 3M, M/A/R/C, Purina, The Women’s Congress, BusinessWire, SCORE. Articles published in Marketing News, Atlanta Business to Business, RevenueToday. Quoted in Wall Street Journal, Business Week, Atlanta Business Chronicle, INC. More: http://tinyurl.com/6p9z2s
My “other life” includes serving on boards of the American Marketing Association, the Atlanta Interactive Marketing Association. Most fun is chairing the American Marketing Association’s online communities and moderator of Internet/eCom SIG.